Expertise·Intellectual property

Trade marks, creations
and cultural industries

The firm helps businesses protect their trade marks and intangible assets, and supports creative players (production companies, publishing houses, studios, authors and artists) in exploiting and defending their works.

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Clients

Who the firm works with

01Businesses and project foundersTrade mark filings in France (INPI) and the European Union (EUIPO), choice of signs and classes, monitoring and portfolio management, designs.

02Production, studios and publishingChain of title, assignment, co-production, publishing and licensing agreements, digital exploitation and adaptations.

03Authors, artists and creatorsProtection of creations and names, contract negotiation, action against unauthorised reuse.

Services

Protect, exploit, defend

Trade marks

Prior-rights searches, filings in France and the European Union, oppositions, renewals, assignments and licences of trade marks.

Copyright and neighbouring rights

Assignment, licensing, publishing and production agreements (scope of rights, term, territories, remuneration).

Infringement and free-riding

Formal notices, saisie-contrefaçon (infringement seizure), infringement actions, unfair competition and free-riding.

Artificial intelligence

Status of generated content, use of works to train models, AI clauses in creation and exploitation agreements.

Case examples

Situations handled by the firm

01Filing a trade mark in France and the European Union ahead of a launch

02Opposing a similar trade mark filed by a competitor

03Use of a work without permission, online or in an advertising campaign

04Negotiating a rights assignment agreement before a shoot or a publication

05Disagreement between co-authors over ownership or sharing of rights

06Use of AI tools in a production

Legal framework

French Intellectual Property Code

European Union Trade Mark Regulation
Unfair competition and free-riding
EU Artificial Intelligence Act

The French Intellectual Property Code governs copyright, neighbouring rights, trade marks and designs. The European Union trade mark, filed with the EUIPO, is governed by Regulation (EU) 2017/1001 and has effect throughout all Member States.

Unfair competition and free-riding fall under the general law of civil liability. The firm also advises on the issues raised by artificial intelligence in the creation, exploitation and monetisation of works.

Publications